B. Many areas of consumer and trade promotions are regulated by the _____ through the Marketing Practices Division of the Bureau of Consumer Protection. -beneficiaries -covered employee is terminated for gross misconduct, a covered employee who is terminated for gross misconduct. The companies that received the warning letters had 15 working days to inform the FDA of the steps that they were or would be taking to correct their labels. Individuals who are represented in the ads must be actual consumers, unless stated otherwise. -purchase health insurance from the federal government So, in 19114 the Clayton Act was put in place to stop them. govt may regulate 4. In doing this, the advertiser makes no admission and the agency no determination that the claim is deceptive. an agent is required to keep replacement forms on file for at LEAST __ years.. a producer who sells an individual life insurance policy in new jersey MUST deliver to the policy owner a(n), contain content approved by the commissioner, the names of the insurance companies represented by the producer b. adopted the principle of caveat emptor. -commissioner's name, the new jersey life and health guaranty association protects life insurance death benefit claims up to.. If a participant is required to give up something of value in order to participate in a game or sweepstakes, then _____ is present, and the promotion is considered a lottery. Advertisers can still litigate the question, challenge the trade regulation rue, seek an appeal in court and so forth. WebA) It is effective in situations in which competitors are able to undercut prices easily. A. U.S. Court of Appeals can review all commission order.s B. Under the Wheeler-Lea Amendment, the Federal Trade Commission is empowered to stop an advertiser from making a specified claim within 30 days and refrain from doing so until a hearing is held. 3. WebAd Regulations >> Advertising is controlled by internal self-regulation and by external state and federal regulatory agencies such as the Federal Trade Commission (FTC), the Federal -Exceptions include: -If the spokesperson was paid Postal Service Does the FTC regulate all advertising? is false or misleading, promotes unlawful goods or services, or is discriminatory on the basis of race. Law greatly enlarged both the power and the jurisdiction of the FTC. -jurisdiction is not particularly limited Worked, however, some companies then decided to just merge together. In summary, competitor-versus-competitor lawsuits are now common. Information pertaining to the "central characteristics of the product or service" is usually considered to be material. C. coercion The law originally required consumers to re-register their numbers every 5 years to remain on the registry. D. advertising deregulation This fact is not surprising when you consider that at the time the public became interested in advertising regulation-around the turn of the century-the federal government was a minuscule creature relative to its present size. D. a commercial is approved at the storyboard stage but then is rejected after it is produced. B. BBB stands for: Better Business Bureaus provide control over advertising practices at a _____ level while the Council of Better Business Bureaus plays a major role in controlling advertising practices at a(n) _____ level. The problem for Roommates.com was that it solicited specific content from users and forced them to use pull-down menus with questions featuring specific answer options in which they could express illegal and discriminatory views. First anti-trust law was passed in 1890: the Sherman Act. B. The ___________________________________ is the primary agent of the government, but clearly not the only agent. The three major participants in the advertising process that work individually and collectively to encourage truthful, ethical, and responsible advertising are: D. Wheeler-Lea There A. Congres held hearings on the matter. -keep replacement records on file for at least 10 years An advertiser seeking redress under this federal law can seek to stop the misleading practice and/or win money damages. A. -protections of proceeds against the insured's creditors In this case the commission can issue an order, usually called a *litigated order,* to stop the particular advertising claim. Although that slogan at first may seem to benegit the entire beef and cattle industry, a number of cattle producers objected to it because, as the Supreme Court put it, "the advertising promotes beef as a generic commondity, which, they ccontended, impedes their efforts to promote the superiority of, inter alia, American Beef, grain-fed beef, or certified Angus or Herefore beef." Postal Service. Legislation is being considered that would either ban or impose major restrictions on -insurance companies, policy owners from misrepresentation and loss of benefits, advertising material for a life insurance policy does NOT need to contain which of the following? C. American Association of Advertising Agencies *Qualifying disclosures must be legible and understandable, the FTC has ruled. If advertisers make such claims, they are in violation of the law. A. Advertisers are often supportive of voluntary self-regulation because: A. self-regulation is viewed as a way of limiting government interference of advertising. Independent Business Alliance B. advertisers so that they can sue media for not providing them with the promised reach and frequency. D. impose a fine. * B. consideration Will you buy the book? Harry Nims, a New York lawyer, drafted a model law called the *Printers' Ink statute+ (it was Printers' Ink magazine that urged passage of the law) in 1911. WebList the 7 primary government agencies regulating advertising and their area of advertising regulation. In addition, many local governments have consumed,er protection laws that apply broadly to false advertising. Trade regulation rules that can be issued to regulate advertising throughout an entire industry. In 2009 the FTC banned so-called robocalls (those annoying prerecorded commercial telemarketing calls to consumers) unless the telemarketing company has obtained written permission from a consumer to receive such calls. A. ad substantiation The FTC, with the help of the Department of Justice, actively enforces the do-not-call rules. the New Jersey Temporary Disability Benefits Law. provides non-occupational disability benefits. \end{array}\right]+\left[\begin{array}{ll} *Corrective Advertising*is a highly controversial scheme based on the premise that to merely stop an advertisement is in some instances insufficient. In 2012, a federal appellate court uhoeld a Department of Transporation rule affecting the price of tickets advertised by airlines. A. One Bratz doll, for example, was shown standing on one leg with her right knee bent at about a 30-degree angle and arms outstretched. 1. E. an illegal comparative advertisement. -producer D. Electronic Retailing Self-Regulation Program (ERSP). B. -offer the insured a 60 day free look period, submit to the replacing insurer a list of the policies to be replaced. B. puffery. 3) The advertiser can refuse to sign the agreement. If Parramore could lower its inventories and receivables by 10 percent each and increase its payables by 10 percent, all without affecting sales or cost of goods sold, what would be the new CCC, how much cash would be freed up, and how would that affect pretax profits? It may believe that the advertising claim is truthful or may simply want to hold off any FTC ban on certain kinds of product claims. The Federal Trade Commission remains the nation's most potent weapon against false or misleading advertising. National Advertising Division D. puffery; legal Cases brought to NARC are subject to more publicity as compared to the cases brought to a court. -may raise premiums at policy renewal A(n) _____ is an agreement to stop engaging in a particular practice for settlement purposes only and does not constitute an admission of guilt by the advertiser. The judge can uphold the complaint or reject it. How many ads are in your general vicinity each day? -Guides and the Child Online Privacy Protection Act B. D. advertisers, agencies, and the media. Injunctive power to immediately halt advertising campaigns that could cause harm to consumers D. Most advertising cases investigated by the NAD are resolved without being sent to the NARB. B. E. Advertising substantiation. 5. C. refer the matter to an appropriate government agency. B. all clients and Congress shall make no laws "abridging the freedom of speech, or of the press", Criteria for Judging whether Prior Restraint is Justified. The change of a single word gave the FTC broad new areas to regulate. E. advertising substantiation. A. selective exposure Self-regulation by the advertising industry has increased in recent years, especially with the growth of comparative advertising. If an advertiser disagrees with a NAD or CARU decision, it can appeal to the _______________________________. D. economics, consumer protection, and competition, Which division of the Federal Trade Commission would deal with antitrust and consumer protection investigations? In other words, the Livestock Marketing Association and the other plaintiff in the case objected to the fact that they were compelled to subsidized speech-the generic beef advertising campaign-to which they objected. a. affiliation. -is made available after paying a $50 fee. 2. Federal Trade Commission's (FTC's) _____ program required advertisers to have supporting documentation for their claims and to prove the claims are truthful. It applies to "commercial electronic mail messages" that have as their "primary purpose" the "commercial advertisement or promotion of a commercial product or service." -defer all costs to the federal government for public assistance programs, receive matching funds to expand public assistance programs, ownership of a life insurance policy may be temporarily transferred with a(n), replacement regulation is designed to protect the interests of The test is whether the consumer's interpretation or reaction is reasonable. *Remember, a mass medium is permitted to reject any content it chooses, with or without a reason. Several other companies received similar letters in 2010 from the FDA regarding front-panel "no trans fat" claims that failed to disclose significant levels of saturated fat and total fat. *The decision marked a victory for privacy advocates but can be seen as a blow to the free speech rights of telemarketers. -person's hire date In 2012, the FTC filed 62 actions in federal court and obtained 94 orders for redress, disgorgement of profits and permanent injunctions against individuals and businesses. National Advertising Review Board C. Wheeler Lea Amendment to the FTC Act Endorsement of a product by an unqualified spokesperson or by a spokesperson who doesn't use the product. -terminated employee A. Corrective advertising Ticketmaster and its affiliates agreed to refund some concertgoers to settle FTC charges that they used deceptive bait-and-awitch tacts to sell tickets. Under the corrective advertising scheme, the FTC forces the advertiser to inform the public that in the past it has not been honest or has been misleading. B. injunctive power. Television advertising: A. The federal Lanham Act was adopted more than 60 years ago by Congress to stop unfair competition in the marketplace. B. Michelin advertises a 50,000-mile guarantee for its tires. -policy owner B. "acting reasonably in the circumstances" A. Wheeler-Lea Amendment E. corrective advertising, The _____ is a federal agency that was founded in 1934 to regulate broadcast communication that include the radio, television, telephone and telegraph industries. Each violation of such an order may result in a civil penalty of up to $16,000. General FTC Advertising Rules. Imagine that a company is nearing the end of an advertising campaign in which it has advertised that its mouthwash can prevent a consumer from getting a common cold. A. are used to regulate public service announcements. Other times the ads themselves might be regarded as tasteless, like an advertisement for clothing in which then models are scantily dressed or posed erotically.
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