Essence Communications Inc. (ECI) was founded in 1968 by Clarence O. Smith, Cecil Hollingsworth, Jonathan Blount, Denise M. Clark, and Edward Lewis. Toll Free: (800) 242-8786 For some of us it might be unfathomable that there was a time before ESSENCE ever existed, highlighting the experiences and lifestyles of Black women. Public Comp, Ebony 2008: 12 New York Association of Black Journalists awards in the Investigative, General Feature, International, Business/Technology, Science/Health, Arts and Entertainment, Personal Commentary, Public Affairs and Online categories. U.S.A. They recognized that Black women were an overlooked demographic and saw Essence as an opportunity to capitalize on a virtually untouched market of Black women readers. In what was said to be the first program of its kind among minority publications, thousands of readers were to sit in focus groups and provide detailed survey results to the magazines clients. In 2020, Black Female Anonymous, a group made up of former and possibly current Essence employees, published a Medium article alleging sexual harassment claims against Dennis, as well as egregious claims of bullying and mistreatment of employees by members of the C-Suite. The first dozen appeared in a variety of formats, among them hardcover storybooks, paperback activity books, Golden Naptime Tales, and Golden Super Shape Books. American Essence focuses on traditional American values and great American stories. Prosperity in BloomWe go on an adventure to unveil the secrets and hard work behind some of Americas best success stories. In 2000, Time Inc. purchased a 49% percent stake from owners Clarence Smith and Edward Lewis. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Use. 22-26. Essence may receive compensation for some links to products and services on this website. By 1984 Essence Communications was also producing a mail-order catalogue in collaboration with Hanover House, Inc. Dennis subsequently stepped down and named Caroline Wanga as interim CEO.[35][36][37][38]. Essence: Contact Information, Journalists, and Overview | Muck Rack The festival is a three-day event, that includes cultural celebrations, empowerment seminars, and nights of musical performances. The company that would become Essence was founded in 1969 as the Hollingsworth Group by Lewis, Smith, Cecil Hollingsworth, a graphics consultant, and Jonathan Blount, an advertising salesman, in order to publish the first general-interest magazine aimed at African-American women. Tyler Perry is on the front cover and there is a special . About | Essence So, is there still a place for ESSENCE magazine, the ESSENCE The research results were expected to validate the publications argument that advertisers would do better in the $250 billion black consumer market with specially created and positioned advertising. I am 75 years old and have children, grandchildren and great grandchildren. You'll hear a voice that reminds you all is not lost. [10] The magazine has covered topics from family, to social issues in the African-American community, African-American women in the military, and being HIV positive. American Essence focuses on traditional American values and great American stories. Fall in love again with poetry and prose, enjoy delicious new recipes, and become part of todays rich and exciting American lifestyle. Meaningful Images, Newsweek, May 11, 1970, p. 74. Watkins, Boyce. I wanted to help inspire us because I believe, as I always do, that we are capable of changing the world. Another controversial stance was the magazines condemnation, in its first issue, of men who talk black and sleep white. Politics, war, religion, sex, you name it, Essence talked about it, Gillespie later recalled, adding, In retrospective, I think we used too heavy a hand., Essence also offered its readers original fiction by such black writers as Maya Angelou, Amiri Baraka, Nikki Giovanni, Toni Morrison, Gloria Naylor, Ishmael Reed, Ntozake Shange, and Alice Walker. Following the Medium post, an investigation was launched into the claims. Your magazine gives me chills when I read it, the kind I feel when I salute our flag. However, the date of retrieval is often important. When rival publisher John M. Johnson (founder of Ebony and other magazines) took a 20 percent stake in Essence Communications in 1985, Lewis and Smith were faced with having to match his price in buying stock from other selling investors in order to assure themselves majority control of the enterprise. It focuses on culture, beauty, fashion, and entertainment. Chicago, Illinois 60605 The quarter publication focused its attention on current events, important issues, and NCNW programming. Essence, published by Essence Ventures, LLC, currently publishes 6 times annually. [5] Gordon Parks served as its editorial director during the first three years of its circulation. Were stronger when we are not in isolation. where the monthly readership surpassed five million people and. ESSENCE was political. 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ESSENCE, I hoped would help give women some of the tools that they need, as well as affirmation. Refer to each styles convention regarding the best way to format page numbers and retrieval dates. Essence offered career advice before some other womens publications took up the subject. American Essence- Vol.2 Issue 1- Preview by Bright Magazine Group - Issuu Advertising support remained a major challenge to the prosperity of Essence. [27] The honorees were as follows: The 2005 purchase of Essence Communications Inc. marked the first time an African-American magazine would be owned by a white man, sparking controversy because of the company's 34 years under African-American ownership. Lewis said. Thanks for all you do to inform Americans about our history! In 2000, Time Inc. purchased 49 percent of Essence Communications Inc.[6] In 2005, Time Inc. made a deal with Essence Communications Inc. to purchase the remaining 51 percent. The episodes of his show, Dirty Jobs, are a veritable archive of the various icky substances in earthly existencesludge, slime, gunk, and grimethat hes either had to clean, wade through, extract, or pick away at, often in the dirtiest, hottest, and smelliest of conditions. Essence Ventures purchased Essence Communications for an undisclosed sum in January 2018. [34], In July 2020, controversy rose again when anonymous magazine staffers alleged mistreatment and abuse under the leadership of Richelieu Dennis. ESSENCE speaks directly to a Black . It was all a part of our thinking during that point in Retrieved April 28, 2023 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/essence-communications-inc. Encyclopedia.com gives you the ability to cite reference entries and articles according to common styles from the Modern Language Association (MLA), The Chicago Manual of Style, and the American Psychological Association (APA). It inspires unity, with good old fashioned common sense stories about people keeping their faith in liberty. Women Publications Guidelines | FreelanceWriting Offers may be subject to change without notice. Uplifting stories about exceptional Americans. ESSENCE Co-founder Ed Lewis, former editors-in-chief Marcia Ann Gillespie and Susan L. Taylor speak on the evolution of the magazine and brand. (April 28, 2023). https://www.encyclopedia.com/books/politics-and-business-magazines/essence-communications-inc, "Essence Communications, Inc. When should I expect the first issue after subscribing? Discover architectural masterpieces and new corners of beloved national parks. yourblackworld.com. Save 62% off the cover priceonly $1.50 per issue. Also by 1994 a subsidiary, Essence Television Productions, Inc., was producing an annual prime-network special hosted by Taylor; the Essence Awards honored achievements of African-Americans. The ESSENCE BrandWhere Black Women Come First. By 1975 Essence had a circulation of 450,000. The magazine is a keepsake. Given the close degree of proximity, these engagements are unpredictable: Rowe has gotten bitten by some creaturesostriches, catfish, snakes, sharksand gotten up close and personal with otherssuch as beavers, which hes had, You may know Suzanne Somers as the cute blonde, Chrissy Snow, on Threes Company, a hit TV show in the 1970s, or, Silver-set moonstones and more than 30,000 Swarovski crystals, placed one by one onto a hand-drawn designthose were the jewels that started it, In the big cities and small towns across America, young and old alike daydream of cruising the curvaceous coast of California on, It was nighttime in Sherrodsville, Ohio, August 1960. a blessing and joy help[s] ensure that the greatness of America is understood, honored, and propagated by the next generation. Never in my lifetime has there been a greater need to recognize and share what is good, positive, hopeful, commendable, generous, ingenious, amazing, wonderful the ESSENCE about America. Also that year, Essence Communications and Time Inc. were considering a joint venture to produce a black lifestyle magazine to be called Savoy. Encyclopedia.com. Its slogan was "Right is of no SexTruth is of no ColorGod is the Father of us all, and all we are Brethren." * Published under license. Des Moines, Iowa 50309-3023 Dougherty, Philip H., Essence Is Continuing to Gain, New York Times, April 11, 1973, p. 52. Celebrating 50 Years of Essence as a Black Women's Archive [14] The bodies of the models were not often displayed. Several months later, the initial investors and new ones, including Bancap Inc. and Equitable life Assurance Society of the U.S., invested about $1.87 million, mostly in loans, to get Essence up and running. Essence Communications, Inc. | Encyclopedia.com Black Venture, Time, May 4, 1970, pp. American Essence magazine is a breath of fresh air in troubled times! New York, New York 10036 Masterson, John, Essence Signs on 9,157 Product Experts, Folio, November 1, 1990. The company also created a licensing division in 1984, lending the Essence name to intimate apparel, eyeglasses, hosiery, and a collection of sewing patterns by Butterick Co. European Editorial Director. Edward Lewis | White House Initiative on Advancing Educational Equity Dullea, Georgia, Essence Marks 15 Years of Serving Black Women, New York Times, April 5, 1985, p. B6. Web site: http://www.ebony., 1716 Locust Street Amazon.com: ESSENCE : Magazine Subscriptions We embarked on selecting editors-in-chief who would be the face of Essence magazine is a monthly publication whose target audience is African American women. Ive always been a nature buffa birdwatcher, hiker, and so onbut On riches in plain sight: I was always into treasure hunting. I want them to know the true America I grew up in. "Essence Communications, Inc. Essence Communications Inc. Company Profile | Brooklyn, NY ESSENCE is the premiere lifestyle, fashion and beauty magazine for African-American women. Frank the fiddle-leaf fig, that is. The vision she had back then was one of service to the mind, body and spirit of Black women. The company has since moved to a 100 percent-black-female leadership and continues to focus on empowering black women. Founded in 1945, it grew out, Esquire "[17], In January 2005 Essence launched a 12-month initiative to combat misogyny in hip-hop culture. (312) 322-9200 New York, New York 10011 and his ceremony annually honors black women who have achieved success in Hollywood.[22]. [14] The magazine then began to include a greater number of models with darker skin complexions. American Essence magazine - The Epoch Times The magazine had a difficult start. Essence Magazine Subscription | MagazineLine Essence Communications Inc. (ECI) was founded in 1968 by Clarence O. Smith, Cecil Hollingsworth, Jonathan Blount, Denise M. Clark, and Edward Lewis. American Essence,The Epoch Times. ESSENCE was founded in 1968. During its first year three editors-in-chief came and went in rapid order. Historical illustrations and photos, colorful, newly commissioned works of art, and amazing story details bring powerful moments to life. By 1975, the magazine began to make a profit, and the departed founders decided to file a lawsuit for their share of profits in 1977. The company bought the remaining 51% percent in 2005, marking the first time in the companys 34-year history, that it was no longer black-owned, and completely under white ownership. The original name in concept was Sapphire. ." It is a magazine that focuses on traditional American values and great American stories. On August 21, 2010, Chad Robichaux stood in the middle of the Toyota Center before thousands of cheering fans. Your letters may be published in an upcoming issue. Published by the Johnson Publishing Company, Ebony has the largest circulation of any African-American periodical. American Essence- Vol.1 Issue 2- Full Edition by Bright Magazine Group Noah Webster published a best-selling spelling . [7], In 2011, the magazine engaged with controversy when the editor-in-chief, Constance C. R. White, announced that the magazine's new managing editor was a white male by the name of Michael Bullerdick. Educational, in-depth, first class articles. ESSENCE exists now in a very different time than when it was created. This struggle cost the company much of the $2 million it had borrowed and which it was unable to pay back until 1985. With its motivating message, intimate girlfriend-to-girlfriend tone, compelling and engaging editorial lineup and vibrant and modern design, ESSENCE is the definitive voice of todays dynamic African-American woman. This award-winning magazine began as a resource for the Black community by placing fashion, lifestyle, and beauty at the forefront. ESSENCE is a monthly magazine that publishes articles on lifestyle, fashion, finance, career, and beauty. We need publications that highlight the diversity and creativity that life in America affords. The American Legion Magazine featured a circulation of 1,640,000 and a readership of 1,800,000 million. [11] Originally launched primarily as a fashion magazine, Essence has grown to be a guideline for African-American women in many aspects of life. Annual advertising pages increased from 455 in 1974 to 884 in 1979, when circulation reached about 600,000. See all formats and editions Hide other formats and editions. [5] The campaign, titled "Take Back the Music", was intended to inspire public dialogue about the portrayal of black women in rap music. Avon, a longtime advertiser, confirmed that black women spent relatively more for beauty products than white women, yet for most cosmetic companies, Smith told the Wall Street Journal, its as if black women dont count as consumers., Some companies also were reluctant to commit time and money to create advertising for a publication like Essence, which preferred that models used in its ads be black. American Essence focuses on traditional American values and great American stories. [2] History Edward Lewis, Clarence O. Smith, Cecil Hollingsworth and Jonathan Blount founded Essence Communications Inc. (ECI) in 1968. In "Black Womanhood: Essence and its Treatment of Stereotypical Images of Black Women," professors stated that diverse images of Black women are not often included in white magazines and media but that those Black women can see themselves in different lights in Essence. The companys revenues reached $77 million in 1994, the year the circulation of Essence passed one million. HOME - American Essence Most of these events were attended by Taylor. White assured readers that Bullerdick had no control over the content of the magazine and was only to oversee the day-to-day operations of the magazine. [16] In 2008, after partnering with Essence to develop and tape a co-branded special presentation Black in America: Reclaiming the Dream, CNN reported live on-site throughout the Music Festival weekend. American Essence Magazine - Free Issue. I read the magazine from cover to cover. The magazine also extended its reach to such topics as the criminal-justice system and political crimes. 11 West 42nd Street Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. The original name in concept was Sapphire. Affirming us as smart. Unique and awesome publication. Pick a style below, and copy the text for your bibliography. Occasionally, we provide our customer list to companies whose products might interest you. Essence Magazine Subscription | Subscribe To Essence Magazine You can also call toll-free 800-274-9398. ECI's first publication, Essence Magazine, came two years later, in 1970, realizing the African American woman was an overlooked demographic.
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