Acknowledge it, allow it, and release self-imposed guilt or shame. Different sides argue about the benefits or dangers of the new vaccines. For example, after introduction of the ban to travel to cabins and after the governments decision to extend regulations until after Easter, Solberg posted the following on April 4, 2020, receiving a high number of likes: I feel proud when I see how we handle this together. Friluftsliv is associated with grand narratives of Norwegian national identity depicting outdoor adventures, foraging, and a deep connection to nature (Jrgensen-Vitters, 2021). Cite this article. Inculcating optimistic anxiety (Tannenbaum et al., 2015) is therefore an important feature of crisis communication narratives. (2016), namely offering a credible explanation and suggesting that leaders are in control. Hence, Solberg used Facebook to capitalise on a wide-reaching social medium (Hallahan, 2010). Her posts often utilised humour to foster positivity, particularly during critical periods such as during or after implementation of stricter COVID-19 measures. "Coronavirus disease (Covid-19) Pandemic." Coronavirus disease 2019. Bing Ads, Facebook Pixel, Google Tag Manager. On This Page. This was the case during the COVID-19 pandemic crisis where social media was employed by political leaders across the globe to mediate the communication of information about the pandemic as well as for reaching out to their citizens. For instance, it was found that as social media enables constant and effective communication, it was used more regularly than traditional media outlets during crisis (Kim and Liu, 2012). . My interests include staying up late and taking naps. preferences so we can honor them if you return to our These were the theme Responsibilization and togetherness, presented via the references to Norwegianness and the cultural concept and practice of dugnad. https://doi.org/10.1177/0149206316654543, Stephens KK, Barrett AK, Mahometa MJ (2013) Organizational communication in emergencies: Using multiple channels and sources to combat noise and capture attention. More than one-quarter of the world's 7.8 billion people are now largely confined to their homes, as . Our theme of Relating to the public thus encapsulates frame function of showing empathy for developing a persuasive narrative, as per Boin et al. Address counterarguments. As of 18 April 2021, there have been 140,322,903 confirmed cases of SARS-CoV-2 infections and 3,003,794 deaths (WHO, 2021), making the COVID-19 pandemic an unprecedented global health crisis of the century. The virus is causing tragic loss of life, and the lockdown needed to fight it has affected billions of people. https://doi.org/10.1145/2037556.2037574, Kim S, Liu BF (2012) Are all crises opportunities? Sources of crisis communication, such as leaders and public health officials, are perceived to be reliable and trustworthy when they exhibit concern and care (Heath and O Hair, 2010). PubMed For example, we may serve you a personalized ad based This adaption from a communicative stance to a more persuasive one could result from not only the perceived severity of the situation, but also the perceived risks of pandemic fatigue. https://doi.org/10.1177/0894439312454267, Christensen T, Lgreid P (2020) Balancing governance capacity and legitimacy: how the Norwegian government handled the COVID19 crisis as a high performer. I hope many have a good and active Norwegian holiday this year! Wrap up your persuasive speech with a strong conclusion. Previous research has documented that in times of turmoil, followers especially look up to leadership that serves as a beacon of hope for and faith in a positive future, more than they do in times of prosperity (Stam et al., 2018; Shamir et al., 1993). International Journal of Sociology and Social Policy. COVID-19 is a disease caused by a new strain of coronavirus. Ahmed Al-Rawi, Maliha Siddiqi, Julia Smith, Martina Berrocal, Michael Kranert, Aleksandra Salamurovi, Emile Bruneau, Andrs Casas, Nour Kteily, Seoyoung Kim, Hyun-Woo Lim & Shin-Young Chung, Humanities and Social Sciences Communications (2013) discussed how for effective crisis communication strategy, the use of media channels, social mediaTwitter, and Facebookversus traditional newspaperswas more critical than the type of the crisis. Inconsistent messages on the other hand were found to cause misperception and confusion, leading to a non-compliant behaviour by the recipients. PubMed Central https://apps.who.int/iris/handle/10665/337574. However, one of the most direct impacts of the pandemic has been psychological. Internet Explorer). https://doi.org/10.1111/puar.13241, Collins M, Neville K, Hynes W, Madden M (2016) Communication in a disaster-the development of a crisis communication tool within the S-HELP project. In this large period of time, there were many different, but necessary, changes to millions of lives. Even so, the success of a persuasive narrative is to a great extent dependant on the credibility of its proponents (Boin et al., 2016). Despite this, with the presence of digital and social media, there has been increasing focus on the individual candidates, leading to decentralising personalisation (Karlsen and Enjolras, 2016; Balmas et al., 2014). It should be frequent, consistent and involve compassionate messages conveyed in an inspired and transformational communication style. MIS Quart 25(1):1. https://doi.org/10.2307/3250956, Brandt P, Wrlein J (2020) Government crisis communication during the pandemic. Rather than waiting for your audience to think up objections to the points you make, do it yourself. Norway has had far fewer COVID-19 cases, deaths, and hospitalizations per capita than most other countries in Western Europe or the United States (Christensen and Lgreid, 2020). A rapid systematic review of the evidence and recommendations. https://www.aftenposten.no/meninger/kommentar/i/BlPRjw/somling-rot-og-ulovligheter. Caroline Gutman for The New York Times. Peter Lang Incorporated, New York, Enli G, Rosenberg LT (2018) Trust in the age of social media: Populist politicians seem more authentic. For instance, you can choose a topic like Why Covid19 vaccine should be mandatory in the United States.. As you all know, the COVID-19 pandemic has caused significant disruption and hardship in nearly every aspect of our lives, and it continues to weigh heavily on our national economy, which is why it will be the central focus of my remarks here today. Empathy is an important component of the persuasive narrative, especially during crises when the decisions made by authorities to mitigate, and control can also have consequences for peoples lives. Also, by utilising humour, Solberg adapts the tone of her messages, a tactic that has been found to significantly affect audiences attitudes and behaviours, help people manage their emotions, and strengthen support for pandemic measures (Lee and Basnyat, 2013). Unsurprisingly, at a time of near-universal emergency, governments of all hues - from dictatorships to democracies - are enlisting their armed forces to help combat the pandemic. Hence, it is not to our surprise that public officials nowadays are turning to social media platforms for communicating with the masses during crisis. Accessed 20 May 2021, Wang W, Shen F (2019) The effects of health narratives: Examining the moderating role of persuasive intent. Accessed 27 Apr 2021, Sandelowski M (1994) Focus on qualitative methods. COVID-19 specific Personal Protective Equipment (PPE) has been distributed to NNSY's USS George H.W. In your closing, restate your thesis, tug on your audience's heartstrings one last . In: Roos M, Berge KL, Edgren H (eds) Exploring textbooks and cultural change in nordic education 15362020. https://doi.org/10.1007/s40614-019-00227-w, Skirbekk H, Grimen H (2012) Tillit i Norge (Trust in Norway). View CMST 2060 Persuasive Speech Final Outline .pdf from CMST 2060 at Louisiana State University. Out of her 271 posts, 157 of them were about COVID-19 and were chosen for analysis. Based on this assumption we will be studying the Facebook posts of Norwegian Prime Minister Erna Solberg, with the aim to highlight the key features of her communication. The little things can mean a lot. In reviewing our findings from the framework of Boin et al. This article explores the Facebook posts of Norways Prime Minister Erna Solberg to highlight the key features of her crisis communication during the COVID-19 pandemic. with some guidance from experts, youll be able to write an effective and persuasive essay about Covid-19. The measures also included a ban on cultural events, closed swimming gyms and pools, a halt to all service provisions that involved being less than one meter away from another person, and prohibiting visits to recreational cabinsFootnote 1, among others. In this regard, Shah et al. By depicting herself as attuned to the emotions experienced by her followers during the pandemic and by utilising the moment to suggest ways of coping, Solbergs communication encapsulates the frame function of offering guidance for a persuasive narrative. Despite the criticism of imbibing such cultural repertoire, the alignment of the key values of Norwegian society with the core message of encouraging collective action is essential for a crisis narrative to be politically effective (Boin et al., 2016). In almost all shares, she not only emphasized solidarity but also called for courage and responsibility. The analyses identified five major themes: (1) Promoting responsibility and togetherness (2) Coping (3) Being. In addition, by relating with the public on an everyday basis and through the acknowledgment of shared challenges during crisis, Solbergs narrative also appears empathetic. We have included some posts under each theme to illustrate our analytical process and illuminate the themes (Sandelowski, 1994). It allows you to evaluate different aspects of the pandemic, as well as consider potential solutions. Persuasive speeches about Covid-19 can provide the audience with valuable insights on how to best handle the pandemic. We use cookies to improve your experience and give you personalized content. Res Nurs Health 17(6):479482. All posts presented here were translated from Norwegian to English by the authors. "How to Survive a Coronavirus Quarantine." Haaretz. https://doi.org/10.21203/rs.3.rs-192098/v1. To obtain PubMed Central For example, we collect information about which Health Market Q 36(2):12035. The use of the word I and how it was being used in reference to feel[ing] proud, we argue, highlights the positioning of self by Solberg. In times of a crisis, it is important that leaders do not downplay the gravity of the situation or claim unrealistically optimistic scenarios (Boin et al., 2016). J Fam Med Prim Care 9(8):3793. https://doi.org/10.4103/jfmpc.jfmpc_719_20, Reuters (2013) Iron Ernas softer side wins through in Norway election 2013. https://www.scmp.com/news/world/article/1307898/iron-ernas-softer-side-wins-through-norway-election. Therefore, such media criticism might undermine the credibility of Solberg and her cabinet, leading to less credible and politically ineffective narratives. Int J Inform Syst Crisis Resp Manag 5(1):5876. Convergence 27(2):41437. Additionally, with people being stuck at home for extended periods of time, feelings of isolation and loneliness are becoming more common. Furthermore, the theme of Promoting responsibility and togetherness shows the context specific nature of crisis communication narrative in the case of COVID-19 in Norway and therefore adds to the components for a persuasive narrative. Having control over the dramaturgy of political communication is thus central to effective leadership and crisis management (Boin et al., 2016). Some of the information in this story may have changed after publication. In the face of all this hardship, it is important to remain hopeful and to remember that we will eventually emerge from this pandemic stronger than ever before. 1). https://doi.org/10.1177/1354856520933747, Jrgensen-Vitters KA (2021) From fresh air and sunbathing to wildlife and snow caves: Friluftslivin norwegian primary schools, 19391980. I'm laid back and get along with everyone. The authors further examine the ideas that having successful communication with the public, a collaborative and pragmatic decision-making style, the countrys resourcefulness, and high trust of government all contributed to the relative success in Norway. https://doi.org/10.1111/disa.12092, Article Covid-19 has disrupted our social and economic order at lightning speed and on a scale that we have not seen in living memory. Given this context, Erna Solbergs Facebook account during the COVID-19 pandemic serves as an intermediary platform between the governments role and her own personal profile as the Prime Minister who has been handling the COVID-19 crisis. The COVID-19 Pandemic Finding Solutions, Applying Lessons Learned (Remarks as prepared for delivery. Methods 2.1. your browsing experience. This theme aligns with the frame of instilling hope as per frame functions for a persuasive narrative by Boin et al. With the outline and research completed, it is now time to start writing your essay. Solbergs tough stance on issues such as immigration earned her the nickname of Jern-Erna [Iron Erna] (Reuters, 2013). After a year of pandemic and fear. Accessed on 15 May 2021, Finset A, Bosworth H, Butow P, Gulbrandsen P, Hulsman RL, Pieterse AH et al. With people unable to meet up in person, many relationships and friendships have suffered as a result of the pandemic. (2011) concluded that when compared to traditional media networks, crisis communication received less negative response when social media was used. In doing so, we will take an exploratory rather than confirmatory perspective (Boudreau et al., 2001). to work as intended. As information about the coronavirus pandemic rapidly changes, PEOPLE is committed to providing the most recent data in our coverage. Thus, while her Facebook posts exhibiting components of a persuasive narrative received popularity, her actions have nevertheless been subjected to scrutiny and criticisms in mainstream media (Larsen, 2021). But don't fret! Other parents fear that unmasking will lead to more COVID-19 cases. Some persuasion strategies that make intuitive sense, however, do not seem to have the desired result. In general, Norwegians have more trust in each other and their institutions than most other countries (Skirbekk and Grimen, 2012). Accessed 18 Jun 2021, World Health Organization (2020a) Mental health and psychosocial considerations during the COVID-19 outbreak, 18 March 2020. https://www.who.int/docs/default-source/coronaviruse/mental-health-considerations.pdf. It is essential that public officials and leaders when communicating crisis relevant information be efficient and informative. Inte J Press/Politics 21(3):33857. Following the lockdown, Norway became the first European country to announce that the situation was under control due to low levels of hospitalizations and mortalities (Christensen and Lgreid, 2020). settings but if you do the site may not work as intended. And we must take responsibility together. In Solbergs posts, we see that she displays confidence but also the reality of uncertainty and concern, which is a sign of effective leadership and shows bounded optimism (Brassey and Kruyt, 2020). The reputation of the leader and the organisation that they represent plays a key role in framing a successful persuasive narrative. ), URLs of links shared, and a description of the content of the posts that was later used in the qualitative analysis. 530, Chapter (2016), a leaders personification of suffering is instrumental in showing empathy because the public is then able to relate to them. It has saved lives. Writing a compelling and informative essay about this global crisis can be challenging. J Public Relat Res 24(1):6985. At the same time, she acknowledged the uncertainty inherent in the ever-changing crisis and demonstrated her concern. This is not the time for I. In short, it has affected all aspects of life. How the United States should take precautions as things start to open 5. Caleb S. has been providing writing services for over five years and has a Masters degree from Oxford University. She also used an engaging communicative style when interacting with her followers: Then the holiday is over a different summer, a little cold, weekly meetings in the Governments Corona Committee on video, beautiful nature experiences from Norway and a lot of rain. He is an expert in his craft and takes great pride in helping students achieve their academic goals. The pandemic has revealed which jobs are the most important to the functioning of society. The nonpartisan Covid Crisis Group took matters into its own hands. We also noted if the posts were made during any particularly critical period (e.g., before, during or after new restrictive measures were introduced). In doing so, the messages also emphasise self-efficacy and trust in the government. Begin by introducing the topic and making your argument. Inform Commun Soc 18(4):45973. Our analysis resulted in five themes: (1) Promoting responsibility and togetherness (2) Coping (3) Being in control amidst uncertainty (4) Fostering hope and (5) Relating with the followers. In addition, the findings add contextual nuances to the frame functions through the theme of Responsibilization and togetherness, which are reflected through references to Norwegianness and the cultural concept and practice of dugnad. Formerly, this disease was referred to as '2019 novel coronavirus' or '2019-nCoV.' The COVID-19 virus is a new virus linked to the same family of viruses as Severe Acute Respiratory . On January 10, 2021, by which time Norway had witnessed over 50000 cases of infection and over 400 deaths as well as the Gjerdrum disaster, Solberg made the following post: Dear everyone. Consequently, Solbergs long career in politics and her reputation of caring about the citizens as previously discussed, could buffer the recent impact on her credibility. We lined up for each other when it mattered most. It has led to job and economic losses, an increase in stress and mental health disorders, and changes in education systems. (2016: p. 72), the retainment of confidence of the public is essential for the communication strategies to be effective. There's a very simple argument in favour of mandating Covid-19 vaccinations. A study by Blix et al. Further, we concur with Christensen and Lgreid (2020) who write that the political leadership has succeeded well in connecting governance capacity and legitimacy using the argument that Norway had sufficient resources to deal with the crisis. Health Commun 28(2):11932. People have put their interests and dreams on hold to protect the elderly and the risk groups. Additionally, governments around the world have had to provide large stimulus packages to help businesses stay afloat during these difficult times. According to Boin et al. Public Relat Rev 39(1):4046. PEOPLE has partnered with GoFundMe to raise money for the . Curr Psychiatry Rep 22(12):110. Google Scholar, Hungnes S (2016) Den norske dugnadskulturen (The Norwegian voluntary culture. The Covid-19 pandemic is one of the most dangerous challenges this world has faced in. Lessons from previous crises tell us that leaders need to pay attention to the fear of the ongoing threat, as well as sadness and grief, and to provide hope to mitigate social disruption (Maak et al., 2021).
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